My aim here is not to write much about politics but creative arts are often, if not always, political and lines cannot be clearly drawn all of the time. We’re in the midst of Democratic primary season for the 2020 presidential election and former New York City mayor and the multibillionaire founder of Bloomberg LP, Michael Bloomberg, is running on a “can do” mantra, touting his competency and accomplishments. Fine. But he’s also complaining that his campaign offices are being tagged around the country with spray-painted epithets like “Oligarch,” “corporate pig,” and “Eat the rich.”
Of course, the Bloomberg campaign will take exception to this but, at the same time, the candidate has said he’d spend maybe $1 billion of his own money on advertising. His ads became quickly ubiquitous on all major social media platforms and on cable television networks. He bought a massive amount of ad spots to run on MSNBC during a debate where he was a participant and MSNBC was one of the sponsors. He bought Superbowl ads. Bloomberg is using his massive wealth to flood and takeover public spaces both online and off.
Graffiti is a communications tool used by people without $1 billion to also get their message out to the public. A Mike Bloomberg campaign office is an advertisement to everybody who walks or drives by it. So is a graffiti tag. Bloomberg will never see it that way, of course, but in the spirit of Keith Haring, Jean-Michel Basquiat, Richard Hambleton and more importantly, to resistance movements around the world, we should see these tags not as the affront that Bloomberg does but as artists taking back space that Bloomberg is buying in our minds.